Edouard Heuer founded the Heuer Watch Company in 1860. ¹⁾

Edouard Heuer's first watchmaker shop was in the Jura area of Switzerland.²⁾

TAG Heuer's headquarters are in La Chaux-de-Fonds, Switzerland. ³⁾

During the Olympics in Antwerp, Amsterdam, and Paris, Heuer watches were worn. Because of their high precision clocks, TAG Heuer was the official timekeeper for these three Olympics. As a result, TAG Heuer established itself as an industry authority in timing sporting events and earned a stellar reputation. ⁴⁾

In 1914, Heuer introduced its first wrist chronograph. Prior to this point, Heuer, like all other brands, was all about pocket watches. ⁵⁾

The oscillating pinion is a moving shaft with two sprockets attached to it. The first pinion is in permanent engagement with the watch movement's second wheel, while the opposite pinion clamps into the chronograph center wheel after a short swing. The connection is made, and the chronograph begins to run as a result. The oscillating pinion moves away from the central wheel when the other chronograph button is pressed, and the Chronograph pauses. ⁶⁾

However, this was not the Autavia wristwatch as we know it today. Instead, the initial Autavia model was a race car dashboard stopwatch. It was also the world's first dashboard stopwatch for race vehicles when it was released. ⁷⁾

In 1911, Heuer received a patent for the first dashboard chronograph.⁸⁾

TAG Heuer first introduced the Mikrograph in 1916. This timepiece was so precise and accurate that it could measure one hundredth of a second. The movement used to create such a watch beat at a rate of 360,000 vph. This is ten times faster than the 36,000 vph chronographs that are usually considered fast. ⁹⁾

One of the most fascinating facts about TAG Heuer that most people are unaware of is that it was the first Swiss watch in space. This occurred on February 20, 1962, when John Glenn flew the Mercury “Friendship 7” mission. Glenn orbited the Earth three times while wearing a Heuer 2915A stopwatch around his wrist. The watch was worn on top of his spacesuit and was secured with a custom-made elastic strap. ¹⁰⁾

Techniques d'Avant Garde is an abbreviation for Techniques d'Avant Garde. Avant Garde refers to pushing the boundaries of what is “accepted as the norm or status quo,” and this was very true of the Heuer when it was acquired by TAG. ¹¹⁾

Jack Heuer suggested the Carrera name shortly after taking over the company from his uncle. The Carrera is one of TAG Heuer's most iconic and well-known watch models. It is closely associated with the racing world. The reason for this is that both the watch model and the name have a racing connection. The Carrera name is derived from the Carrera Panamericana, an extremely dangerous race that took place on public roads in Mexico from 1950 to 1954. ¹²⁾

When he wore it in the film Le Mans, Steve McQueen made the TAG Heuer Monaco watch famous. The TAG Heuer Monaco is synonymous with Steve McQueen, and it was McQueen who made the watch a huge success. McQueen was cast in the role of Michael Delaney, the film's driver, when it was released in 1971. McQueen wore his friend Jo Siffert's driving suit in the film, which featured a “Chronograph Heuer” badge. McQueen was going to choose a watch for the role, and he chose the Heuer Monaco. ¹³⁾

In 1882, Edouard Heuer introduced his first chronograph. ¹⁴⁾

From 1911 until the present, Heuer produced clocks for use on the dashboards of vehicles, airplanes, and boats. ¹⁵⁾