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--- pepsi [2021/09/20 01:30]
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+++ pepsi [2021/09/20 01:53] (current)
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 In more than 200 nations globally, Pepsi products are consumed every day. Pepsi is North America's largest food and drink corporation. [([[https://www.pepsico.com.tr/en/about/about-the-company|Pepsico]])]
+===== Close End =====
+Bradham's bet to store sugar when prices climbed in the belief that the trend would continue backfired, as the commodity's prices finally plummeted. Bradham declared bankruptcy in 1923, and Loft Candy purchased the firm eight years later. [([[https://www.company-histories.com/PepsiCo-Inc-Company-History.html|Company-Histories]])]
+===== Pepsiman =====
+In the 1990s, Pepsi mascots (Pepsiman) were featured in television ads in Japan.[([[https://www.cbr.com/weird-corporate-mascot-pepsiman/|CBR]])]
+===== Variations =====
+Pepsi products come in a variety of flavors, including cola drinks, citrus sodas, and dietary brands. Pepsi tests multiple formulae and marketplaces to create goods that are most suited to the region or country in question. [([[http://www.changelabsolutions.org/sites/default/files/ChangeLab-Beverage_Industry_Report-FINAL_(CLS-20120530)_201109.pdf|changelabsolutions]])]
+===== Patents =====
+Pepsi has over 500 patents, one of which is for a tennis racket. [([[https://www.mentalfloss.com/article/68626/11-things-you-probably-didnt-know-about-pepsi|Mental Floss]])]
+===== Logos =====
+There have been 11 Pepsi logos during the previous 122 years. The present famous globe emblem first appeared in 1950. The script logo was put to a circular bottle cap with red, white, and blue swirls as a graphic. In the 1960s, the word "cola" was removed, and the script was replaced with bold lettering. [([[https://99designs.com/blog/famous-design/pepsi-logo-history/|99designs]])]
+===== Take The Pepsi Challenge =====
+PepsiCo organized a blind trial between Pepsi and Coca-Cola in 1975, dubbed "Take the Pepsi Challenge." People were blindfolded and asked to sip Pepsi and Coke from a white cap before deciding which one they preferred based on flavor. The majority of people preferred Pepsi over Coca-Cola. [([[https://ne-np.facebook.com/African.Marketing/photos/a.499910060027957/4247350945283831/?type=3|Facebook]])]
+===== Cola Wars =====
+Pepsi is well-known for employing the "Cola Wars" as a marketing and promotional tactic. In 2011, an ad depicted Santa Claus and Uncle Benny (a polar bear) rejecting Coca-Cola in favor of Pepsi. [([[https://www.123helpme.com/essay/An-Analysis-Of-Coca-Cola-Vs-Pepsi-772370|123helpme]])]
+===== American Flag =====
+The Pepsi colors were introduced to symbolize the American flag: red, white, and blue. It was established during World War II to aid American troops and the war effort. [([[http://justfunfacts.com/interesting-facts-about-pepsi/|justfunfacts]])]

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