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--- kodak [2020/12/22 15:19]
piotr
+++ kodak [2021/09/20 14:38] (current)
rapidplatypus [From absolute market dominance to bankruptcy]
@@ Line 1: / Line 1: @@
 ====== Kodak ======
-===== From absolut market dominance to bankruptcy =====
-Eastman Kodak Company, established in 1888, has dominant position in photography industry for most of the 20th century. They developed the first digital camera in 1975, however, due to strong bound to classic film, they choose not to develop digital technology for 15 years. At the time Kodak held 90% of the global film market, and they feared that digital technology could undermine this very profitable market. This mistake leads to bankruptcy in 2012, as other companies, as Canon, Nikon, Sony, Fujifilm, dominated digital photography[(https://www.forbes.com/sites/chunkamui/2012/01/18/how-kodak-failed/)][(https://en.wikipedia.org/wiki/Kodak)].
+==== From absolute market dominance to bankruptcy ====
+The Eastman Kodak Company, established in 1888, held a dominant position in the photography industry for most of the 20th century. They developed the first digital camera in 1975, however, due to the industry's strong bond to classic analog film, they choose not to develop digital technology for 15 years. At the time, Kodak held 90 percent of the global film market, and they feared that digital technology could undermine this very profitable market. This mistake led to the company's bankruptcy in 2012, as other companies including Canon, Nikon, Sony and Fujifilm dominated the digital photography market. [([[https://www.forbes.com/sites/chunkamui/2012/01/18/how-kodak-failed/|Forbes]])]
+==== C-41 process ====
+Kodak created small-image photography. They were the first to introduce the color film and the C-41 process.  [([[https://www.amateurphotographer.co.uk/technique/expert_advice/essential-guide-to-shooting-film-46405|Amateur Photographer]])]
+==== First digital camera ====
+In parallel with Polaroid, Kodak proposed instant photography cameras. In 1975, they produced the first digital camera. [([[https://lens.blogs.nytimes.com/2015/08/12/kodaks-first-digital-moment/|Lens]])]
+==== Restructurization ====
+The company fended off bankruptcy, but will no longer produce anything related to photography. It will be restructured and focus on printing technologies for corporate customers. [([[https://www.bloomberg.com/news/articles/2013-08-20/kodak-bankruptcy-reorganization-plan-approved-by-new-york|Bloomberg]])]
+==== The name of the company ====
+The word Kodak was created in December 1887 by George Eastman himself.
+[([[https://www.pbs.org/wgbh/americanexperience/features/george-eastman/|PBS]])]
+==== Kodak logo ====
+A common thing among most global companies is that when they change their brand identity, they also redesign their logo. Kodak is one such global company that has periodically made significant changes to its logo. The evolution of the Kodak logo began in the 19th century and continues today.
+[([[https://www.designhill.com/design-blog/history-of-evolution-of-the-kodak-logo/|Design Hill]])]
 {{tag>business photography}}

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